Simplifying personal vehicle management with Connect
Transforming a passive vehicle security device into an active lifecycle management platform.
Role
Product Designer
Timeline
3 Months
Key Contributions
Visual Design / Design System /Competitive Analysis / Usability Testing / User Personas / User Journey Mapping / Functional Prototypes / Stakeholder Presentations / Developer Handoffs / Web Design / Graphic Design
Overview
Problem
How might we simplify vehicle management while enhancing dealer-customer relationships?
Outcome
Designed a validated MVP that shifted the product strategy from "Security Hardware" to "Relationship Software"
business goals
Collaborated cross-functionally with product managers and developers to deliver end-to-end design solutions, including a scalable design system, competitive analysis, usability testing, user personas, high-fidelity prototypes, stakeholder presentations, and detailed developer handoff documentation.
Build long-term customer loyalty by positioning the app as a central hub for vehicle ownership
Strengthen Connect’s value proposition as a post-sale engagement tool for dealerships
Increase customer retention by encouraging return visits through:
In-app service booking
Timely car maintenance reminders
Driving behavior insights
Final design and solutions
my car
Map view
my dealer
Marketing materials
marketing website
user guide
user guide
Jessie Lin
ideas to reality