Simplifying personal vehicle management with Connect
Transforming a passive vehicle security device into an active lifecycle management platform.
Role
Product Designer
Timeline
3 Months
Key Contributions
Visual Design / Design System /Competitive Analysis / Usability Testing / User Personas / User Journey Mapping / Functional Prototypes / Stakeholder Presentations / Developer Handoffs / Web Design / Graphic Design
Problem
How might we simplify vehicle management while enhancing dealer-customer relationships?
Outcome
Designed a validated MVP that shifted the product strategy from "Security Hardware" to "Relationship Software"
business goals
Collaborated cross-functionally with product managers and developers to deliver end-to-end design solutions, including a scalable design system, competitive analysis, usability testing, user personas, high-fidelity prototypes, stakeholder presentations, and detailed developer handoff documentation.
Build long-term customer loyalty by positioning the app as a central hub for vehicle ownership
Strengthen Connect’s value proposition as a post-sale engagement tool for dealerships
Increase customer retention by encouraging return visits through:
In-app service booking
Timely car maintenance reminders
Driving behavior insights
